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COCA-COLA

COCA-COLA

COCA-COLA


In this brief I was tasked to develop an innovative concept to help Coca-Cola authentically engage with Gen Z, bridging the gap between this vibrant, creative generation and the iconic brand.

In this brief I was tasked to develop an innovative concept to help Coca-Cola authentically engage with Gen Z, bridging the gap between this vibrant, creative generation and the iconic brand.

In this brief I was tasked to develop an innovative concept to help Coca-Cola authentically engage with Gen Z, bridging the gap between this vibrant, creative generation and the iconic brand.

In response to the brief, I created a concept that reimagines Coca-Cola can designs to authentically connect with Gen Z. The designs celebrate key movements championed by this generation and artwork from inspirational artists who have propelled these causes forward.